The One AZ team asked us to start the design process for the Yuma expansion assets, and we’re genuinely excited to share these first steps with you.
We began with a few examples as a foundation, knowing that the real magic happens once we hear your thoughts and shape them together. What you’ll see here is our take on what’s possible within the timeline, based on our growing feel for the brand and the direction it’s heading.
We’ve included files you can download and review, and once we have your feedback, we’ll be ready to move these into production and versioning. More than anything, we see this as a shared process.
I’m grateful for the trust you’ve given us, and we’re looking forward to creating something meaningful alongside you.
Matt Maguy
Co-Founder
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C O L O R P A L E T T E
Rationale
We wanted to supplement the existing One AZ brand with a friendly, culturally resonant brand expression for Contigo, one that feels welcoming and approachable at first glance.
Palo Verde’s green represents growth, renewal, and vitality. These are values that resonate across cultures but hold particular warmth in Latin communities where green is often tied to prosperity and harmony. Desert Bloom’s pink-violet hue carries emotional depth, evoking compassion, care, and human connection, which helps balance the cooler, more corporate tones in the core palette. Together, the pairing introduces an intentional contrast: green provides energy and optimism, while pink-violet softens with empathy, ensuring the subbrand feels both dynamic and approachable.
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L O G O L O C K U P
We also suggest adding a small byline below the Contigo logo to clarify that Contigo is part of the One AZ family of brands. Here are two options we explored: “Powered by One AZ” and “by One AZ Credit Union,” the latter providing flexibility for future standalone applications of the Contigo brand. The byline is set in the brand body font, Nunito, ensuring consistency and legibility across applications.
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9 : 5 R A T I O - 9 ’ x 3 2 ‘
E N G L I S H
With this design, we built off the great direction we saw in the original Yuma presentation, but with an emphasis on the merger, we felt it was a good idea to build out a lockup with the two brands. On top of that, per Matt’s feedback here, we felt showing someone in action with a branded product made the most sense here.
The image here can be considered FPO in the sense that we did not note newly branded card designs anywhere that we had access to. In a forthcoming discussion, Matt will bring up the Yuma Economic Development photos we could potentially use.
E X 0 0 8 2 0 2 5 0 2 - D I G I T A L B I L L B O A R D S
9 : 5 R A T I O - 9 ’ x 3 2 ‘
S P A N G L I S H
With this design, we built off the great design work we saw in the original Yuma presentation, but we wanted to bring in a few other details for the potential of differentiation. These include the introduction of two colors for Contigo, a new Contigo logo lockup, and “Insured by NCUA.”
The image here can be considered FPO in the sense that we did not note newly branded card designs anywhere that we had access to. In a forthcoming discussion, Matt will bring up the Yuma Economic Development photos we could potentially use.
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3 1 “ x 7 0 “
E N G L I S H
S P A N G L I S H
