Clothesline the competition.
Wish you could body-slam your audience's attention like Hulk Hogan versus André the Giant?
In today's attention economy, fighting to get through to your users can feel like a WrestleMania match. There are just so many powerful players in the ring competing for your audience's views, clicks, and shares.
So how do you stand out from the competition? By building your larger-than-life strategy, honing your signature moves, and making a name for yourself.
Define your persona.
Does anyone remember The Red Rooster, Terry Taylor? Didn't think so. His brand wasn't memorable, and he didn't make it into the game.
WrestleMania characters are unapologetically loud. If your campaign lacks a distinct tone, it might feel forgettable, like a wrestler without a distinct brand.
Experiment with infusing some big personality into your content by pumping up the laughs, amping up the nostalgia, pushing a pure trust play, or adopting a rebellious social media voice. Just like the game depended on strong characters, your campaign can benefit from a bold tone.
Find your signature move.
Each wrestler had one. What's your campaign's signature move? A killer hook? A repeating motif? Your memorable tagline? A punchy visual style?
While the competition is trailing behind by recycling the same Canva template or hopping on a trend that will be obsolete a month from now, stand out by adding an element to your campaign that's unapologetically unique to your brand.
Power up your campaign.
Now that you've got your secret sauce, think about those WrestleMania power-ups. Power up your campaign with advanced targeting tactics like leveraging device attribution, purchase behavior, and affinity-based targeting.
Embrace a little repetition.
WrestleMania may have been repetitive, but its strong characters and fast-paced matches made it a fan favorite. Repetition builds trust. Lean on your signature campaign elements — an earworm-worthy jingle, a custom logo animation — to build name recognition with your audience.
And when the numbers indicate you're becoming the heel? Tweak your campaign, then try out some new finishing moves in the next round.
