# JXM > JXM is a founder-led growth partner for mission-driven brands. Founded in 2007 by Jim Pond and Matt Maguy, the studio runs five disciplines under one roof — growth strategy, brand and positioning, creative and campaign, media planning and buying, performance and analytics — to move measurable numbers (customers, revenue, loyalty) for the brands it serves. JXM is best known for credit-union marketing work but partners with mission-driven brands across categories. ## About - [Home](https://www.getjxm.com/): Marketing strategy and execution for mission-driven brands. Founder-led since 2007. - [About JXM](https://www.getjxm.com/about): The studio's standard, thesis ("no money, no mission"), four pillars (Effective, Intentional, Beautiful, Bold), and four-partner team. - [Contact](https://www.getjxm.com/contact): Reach Jim or Matt directly. hi@getjxm.com. ## Services - [Services overview](https://www.getjxm.com/services): The five disciplines and how they run in sequence. - [Growth Strategy](https://www.getjxm.com/service-details-strategy): Audit, sizing, sequencing — making the calls a marketing team shouldn't have to make alone, with a number behind every recommendation. - [Brand & Positioning](https://www.getjxm.com/service-details-brand): The story the brand tells and the story the market believes back. Positioning, naming, identity, voice, messaging. - [Campaign Execution](https://www.getjxm.com/service-details-creative): Concept, copy, art direction, production. Every campaign clears all four pillars. - [Media Planning & Buying](https://www.getjxm.com/service-details-media): Where work runs, how much spend, and how we measure it. Plan with strategy, buy with creative. - [Performance & Analytics](https://www.getjxm.com/service-details-analytics): Custom dashboards, plain-language reporting, no vanity metrics. Every engagement starts with a measurement plan and ends with proof. ## Case Studies (Selected Work) - [Advia: $70.6M HELOC volume in one month](https://www.getjxm.com/client-stories-advia): March 2026 — 1,763 new members, +478% key events, #1 deposit month of the year. HELOC / Real People campaign. - [Northwest Federal: 99.5% OTT completion](https://www.getjxm.com/client-stories-nwfcu): Washington Commanders sponsorship turned into 4.6M impressions and the highest OTT completion rate the team had ever seen. - [Harvard FCU: Conversions up 460%](https://www.getjxm.com/client-stories-harvard): Census-tract targeting after charter expansion — 1.1M sessions, 79K conversions, CTR 4× industry benchmark. - [CAP COM: A sponsorship with a heartbeat](https://www.getjxm.com/client-stories-capcom): Siena Saints partnership turned into a season-long video content engine with arena-targeted retargeting. ## Industries Served - [Credit Unions](https://www.getjxm.com/credit-union-growth): Strategy, brand, creative, media, and analytics built specifically for credit unions of every size. ## Feature Articles & Interviews - [Welcome to JXM](https://www.getjxm.com/welcome-to-jxm): A full conversation with co-founders Jim Pond and Matt Maguy — on their origin, philosophy, approach to targeting, AI, and what makes credit union marketing different. ## Tools & Editorial Landings - [The Formula](https://www.getjxm.com/formula): How to calculate, interpret, and act on your Cost Per Member Account (CPMA). Includes an interactive CPMA calculator. - [Loyalty](https://www.getjxm.com/loyalty): Why credit-union growth stalls because of fog, not competitors — and a visual walk through the six stages of a member relationship. ## Ideas & Essays - [On Standards](https://www.getjxm.com/thoughts/on-standards): The four standards behind every JXM campaign — Effective, Intentional, Beautiful, Bold — and why we won't compromise on any. - [Engineering Consumer Preference in Uncertain Times](https://www.getjxm.com/thoughts/engineering-preference): How brand preference forms (and doesn't) in volatile markets. - [We're anti-persona](https://www.getjxm.com/thoughts/anti-persona): Why personas are a poor proxy for actual buying behavior. - [Forecast Unknown](https://www.getjxm.com/thoughts/forecast-unknown): How financial brands can find opportunity in uncertainty. - [Better Options & Menus: Our Approach to Media Planning](https://www.getjxm.com/thoughts/better-options): Why media plans should look more like menus than spec sheets. - [Guide Your Brand to Treasure with KPIs × KPAs](https://www.getjxm.com/thoughts/kpis-x-kpas): Pairing key performance indicators with key performance actions. - [Conquering the Competition with Advanced Targeting Tactics](https://www.getjxm.com/thoughts/financial-brand-2024): Industry brief on outflanking incumbents through better targeting. - [Outsourced Marketing](https://www.getjxm.com/thoughts/outsourced-marketing): Common misconceptions about working with an outside marketing partner. - [A Balanced Approach to Cookies and User Privacy](https://www.getjxm.com/thoughts/cookies-update): Performance after the third-party cookie sunset. - [Here We Are Now, Entertain Us](https://www.getjxm.com/thoughts/here-we-are-now): Attention economics and the entertainment imperative for brands. ## Cheat Codes (recurring series) A series pairing video-game mechanics with modern marketing patterns. - [Castlevania, LLMs, and the 200.6% map](https://www.getjxm.com/thoughts/castlevania-llms) - [Sonar? So What.](https://www.getjxm.com/thoughts/sonar-so-what) - [Walking on Glass? Ouch.](https://www.getjxm.com/thoughts/walking-on-glass) - [Parallel Worlds, Shared Purpose](https://www.getjxm.com/thoughts/parallel-worlds) - [To a Hammer, Everything Is a Spike](https://www.getjxm.com/thoughts/hammer-and-spike) - [How to Destroy the Mother Brain](https://www.getjxm.com/thoughts/destroy-mother-brain) - [Step Into the Ring](https://www.getjxm.com/thoughts/step-into-the-ring) - [The Greatest Cheat Code of All Time](https://www.getjxm.com/thoughts/greatest-cheat-code) - [Stick the Landing](https://www.getjxm.com/thoughts/stick-the-landing) - [It's Dangerous to Go Alone! Take This.](https://www.getjxm.com/thoughts/dangerous-to-go-alone) - [The (Mutant) Power of Teamwork](https://www.getjxm.com/thoughts/mutant-power-of-teamwork) - [Marketing with No Power-Ups](https://www.getjxm.com/thoughts/no-power-ups) - [Clear the Lines, Clear the Wins](https://www.getjxm.com/thoughts/clear-the-lines) - [A Brawler's Guide to Marketing](https://www.getjxm.com/thoughts/brawlers-guide) ## Founders & Team - **Jim Pond** — Co-Founder, Business + Operations. Co-founded JXM in 2007. - **Matt Maguy** — Co-Founder, Creative + Growth. Co-founded JXM in 2007. Writes the Cheat Codes series. - **John Cain** — Partner, Financial Director. - **Laurie Busby** — Managing Partner, Media + Performance. ## Contact - **Email:** hi@getjxm.com - **Phone:** (978) 424-4500 - **Address:** 1274 Osgood St, Suite 200, North Andover, MA 01845, USA - **LinkedIn:** https://www.linkedin.com/company/tunetojxm - **Clutch:** https://clutch.co/profile/jxm ## Optional - [Privacy Policy](https://www.getjxm.com/privacy-policy) - [Sitemap](https://www.getjxm.com/sitemap.xml)