Sports sponsorships are expensive noise if the creative doesn't carry them. NWFCU had the Washington Commanders partnership already in place — the challenge was making it translate into real brand value heading into 2025.
Sports Partnership / Rewards
Brand Bridge & Holiday Rewards
99.5% of viewers watched the whole thing. — The Commanders partnership did the carrying — 4.6M impressions, 99.5% OTT completion, and early lift for the Where Trust Matters platform to come.
Context
The setup.
Move
What we did.
We paired brand storytelling with the Now Plus Rewards Card and built the work to seed momentum for the upcoming Where Trust Matters platform. Stadium geofencing and OTT did the scale. The creative did the carrying.
Result
What it moved.
The campaign generated 4.6M impressions, 1.1M video views, and a 99.5% OTT completion rate. Membership page traffic tripled. New users reached 29K. Total site users rose 13% month-over-month.
Holiday Rewards produced 1,993 KPAs, Meta ads earned a 1.10% CTR, and December closed with 1,317 applications and $11.7M funded.
Impressions
4.6M
OTT VCR
99.5%
New users
29K
Funded
$11.7M
Channels
Hulu · Disney+ · Meta · Display · Retargeting · Peacock · OTT · Stadium Geofencing
