Sponsorship dollars only matter if they show up in the community. CAP COM had committed to sponsoring the Siena Saints — a Division I basketball team in Albany — and the real challenge was making every dollar translate into brand value instead of a line on the jumbotron.
Sponsorship Activation / Fan-Building
A slam dunk partnership
A sponsorship with a heartbeat, not a scoreboard line. — The Siena Saints sponsorship was supposed to show up in the community — not just on a scoreboard. We gave it a heartbeat.
Context
The setup.
Move
What we did.
We secured an all-access pass to the team. We captured the raw energy of the games and the behind-the-scenes moments fans never see. And we built a dynamic video content engine that folded CAP COM into every storyline of the season.
Result
What it moved.
The sponsorship became the community's story, not a line item in the budget. Arena-targeted retargeting kept the brand present from tipoff through the final buzzer. The creative gave the partnership a heartbeat that a logo on a scoreboard never could.
Team & venue
All-access
Content engine
Video
Geofencing
Arena
Engagement focus
Fans
Channels
Hulu · Meta · Display · Retargeting · OTT · YouTube · Mobile Tracking · Arena Targeting
